8 NOVEMBER 2023 – Putra Heights
The Malaysian Timber Industry Board (MTIB) launched the Marketing and Promotion Campaign for Malaysian Timber Products in the Local Market at the Putra Heights LRT Station, Selangor. The campaign was officially launched by the Secretary-General of the Ministry of Plantation Industries and Commodities (KPK), YBhg. Dato’ Haji Mad Zaidi Mohd Karli.
This campaign aims to promote the use of local timber among stakeholders and the general public. It was relaunched after its last implementation in 2009, in line with the evolving timber industry that emphasizes sustainability throughout the product processing chain.
The campaign’s execution includes promotional programs through mass media such as television, radio, billboards, newspapers, as well as on social media platforms like Instagram, Facebook, and YouTube.